World Product Day is on May 20th, and to celebrate we are giving 3 people the chance to win a copy of ‘INSPIRED: How to Create Tech Products That Customers Love’; written by technology product management thought leader Marty Cagan.

To be in with a chance of winning, simply tell us what’s the most painfully real and relatable African problem that deserves a startup?

A product that tells if your tailor is lying about delivery date?

An app that converts ‘I’m outside’ into actual ETA?

We are giving away 3 copies. To be in with a chance of winning, simply enter your details and your real and relatable African problem - let’s have a bit of fun with this one!

Deadline for entries is Sunday 24th May 2026, Midnight 

Winners will be announced shortly after.